Why Is Strategic Planning Important?

Nowadays, customer and stakeholder needs, perceptions, and expectations are constantly changing. There are different drivers that make our culture, market, and environment so dynamic. How can a business, organization, or entrepreneur keep ahead of the curve to assure they are doing the right things and at the right time? Using an effective strategic planning process can help you anticipate what to plan for and execute for continued short and long term success. But, keep in mind, strategic planning is not just a once and done exercise. A continued focus on the right drivers and managing your performance trends should help assure that your plan continues to point you in the right direction.

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